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A call to encourage Zimbabweans to wear local brands has been taken a gear up with retail event Fashion Market launching a campaign called “Wear Are Your Clothes Made – 30 Days Wear Local Challenge” that starts this week.

How the challenge works, according to the founder Rudo Nondo, is that people post daily or weekly pictures of themselves wearing any local products to their Instagram or Facebook page.

“The initiative is meant to push local brands from our talented designers. Since the festive season is upon us, we are encouraging our designers to spruce up their designs to make them appealing for those who want to buy them,” said Nonda.

The winners to emerge from the challenge will be awarded with various gifts including an outfit valued at US$100 and a clutch bag, among other prizes from different designers.

He or she will start the New Year with a new wardrobe.

Complementing the challenge is the second edition of the Fashion Market itself that is taking place on December 7 at Guiliana’s in Glen Lorne.

The Fashion Market will see talented Zimbabweans selling their products and everything related to fashion across men and women’s wear

“The market is a place where designers can come together to promote and sell their goods. The event also provides the public with an alternative retail experience for young designers that have no capacity to rent shops,” said Nondo.

She said no runways, glitz or glam should be expected as the event will be purely for the business.

“We have 10 designers who have confirmed participation although more are free to come on board,” she said.

Entertainment will be provided by Soul Afrika and Chikwata 263 on the day.

“US$5 will admit a single person but it will be discounted on the first purchase made in the market. The environment is conducive for the whole family and is also great for picnics. The food will be available from Guiliana’s,” she said

Designers to look forward to include Countess K, Goddess by Fatima, Dee Kaw Zee and #NDNM

Source : The Herald