Home » Arts & Culture » Fulfill Your Promises, Zima Urged

Organisers of the Zimbabwe Music Awards have been urged not to give empty promises as they seek to bring back the music accolades ceremony that was last held in 2007.

Speaking at the launch of the awards in the capital on Wednesday night, permanent secretary in the Ministry of Sport, Arts and Culture, Thokozile Chitepo, said she hoped ZIMA would fulfil its promise this time around.

“We truly hope this is your last launch and that you will be able to deliver what you have promised.

“You have invited the Ministry, National Arts Council, dignitaries from various companies and organisations as well as journalists and artistes so please deliver and do not shame us by failing to live up to expectations,” said the guest of honour before she congratulated ZIMA for coming back to help develop the arts sector.

ZIMA chairperson, Joseph Nyadzayo said they are back with a positive attitude and are not apologetic for failing to run the event for the past seven years casting the blame on economic hardship.

However, he said he was hopeful of a change of fortunes in the running of this year’s edition.

“Things were so difficult and this is a true Zimbabwean experience for the last seven years.

“Businesses went down, artistes abandoned their trade and it is not surprising that we are back now after some time off.

“We are not ashamed or even apologetic about it but we are simply back with another attitude,” he said.

Nyadzayo also said in preparation of the ceremony slated for end of August this year, they will a hold workshop for musicians, adjudicators and journalists so that this year’s event will be up to standard.

“This time around we want to get things right, so in two weeks time we will host a workshop for media practitioners and artistes.

“We refuse arbitrary selection of nominations and we feel the Press has a role to play in passing judgment.

“We still believe in them and judges must be named to avoid controversies.

“The ceremony will be of a high standard, so that we can generate interests just like the SAMAs so we are coming back to simply beat our own standard,” he said.

ZIMA also indicated that they had recalled their first director Clayton Ndlovu to direct this year’s event.

“We are engaging Clayton Ndlovu, an accomplished arts director who directed the first ZIMA awards.

“He has been in Botswana for some time but will be back in the country to run the awards,” said Nyadzayo.

The ZIMA boss also indicated that his organisation had also courted South African award organisers to help in the creation of a better event.

“We have engaged Recording Industry of South Africa (RISA) who run the SAMAs to come and help us come up with the highest standards possible so they will be around to give us a hand,” he said.

The launch was also graced by the National arts Council of Zimbabwe director Elvas Mari, musicians like Pastor Charles and Olivia Charamba, Jah Prayzah, Cindy, Mathias Mhere, Comrade Chinx amongst many others as well as the who is who in the arts sector.

Source : The Herald

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