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South African Minister of Tourism, Mr Derek Hanekom will officially open this year’s edition of SanganaiHlanganani – World Tourism Expo in Harare next month.

Tourism and Hospitality Industry Minister Walter Mzembi told journalists in Harare yesterday that his South African counterpart will formally open the three-day expo which is scheduled to be held from June 18-21 this year.

“We have invited Mr Hanekom, the South African tourism minister, to open the SanganaiHlanganani expo in June,” he said.

“We share a lot of interest in tourism with South Africa hence we have saw it wise to partner and work together hence he will be here to show us how they have done it in their country.”

Minister Mzembi said South Africa was still a major source market.

“South Africa is not our competitor in the tourism business but our chief market source in Africa hence this collaboration will transcend the dominance of these two nations in the tourism industry,” he said.

“This co-operation will help rebrand and reposition Zimbabwe’s tourism business that had declined due to negative media reports.”

The expo, the minister said, would be filled with a lot of business and networking prospects.

“We are expecting to seal a vast number of business opportunities that will lead to economic growth,” he said.

The travel expo would target, among other exhibitors, national tourism boards, embassies, international airlines, tourism destinations, leading tour wholesalers, operators, travel agents, leading hotel chains and world car hire companies.

SanganaiHlanganani – World Tourism Expo is an annual tourism promotion event organised by the Zimbabwe Tourism Authority (ZTA).

It showcases the widest variety of Africa’s best tourism products and attracts international visitors and media from across the world.

The past six editions of SanganaiHlanganani were a resounding success and attracted participants from leading African destinations and major world tourism markets such as South Africa, Botswana, Malaysia, China, Zambia, Malawi, Kenya, Mozambique, Namibia, Indonesia, India, Italy and many others.

“The editions have seen the whole world converging in Zimbabwe in the form of high calibre international buyers as well as exhibitors,” Minister Mzembi said.

“This year’s edition is expected to ride on the successes gained by the previous editions and is an opportunity not to be missed.”

Source : The Herald