Home » General » Star FM Takes Radio to Durban

Star FM has taken aantage of their participation at Connecting Africa, a broadcasting and marketing fair running in Durban, South Africa, to discuss issues related to xenophobia.

The fair was organised by KwaZulu Natal Tourism Authority, South African Airways Express, East Coast Radio, and Dube Trade Port.

Through interviews that were broadcast live on Star FM’s TXO programme, presenter Grace “Soul Sister” Chikanga spoke to stakeholders in tourism and business in South Africa on the subject.

Speaking on the expo, Star FM public relations manager Beatrice Tonhodzayi-Ngondo said the interviews were among the many activities that the station was conducting at the fair.

“TXO is traditionally hosted by Mox but yesterday (May 11) we crossed over to the fair in Durban. The Soul Sister was conducting interviews on the safety of people in Durban after xenophobia. Many of them said the situation was getting calmer,” she said.

Tonhodzayi-Ngondo said the annual broadcasting and marketing fair’s thrust is to promote tourism and culture.

In that regard, regional radio stations – Phoenix Radio (Zambia), Jacaranda Radio (Johannesburg) and East Coast Radio (KZN) – took part.

Star FM on the other hand was selected to participate at the fete for the third consecutive year.

The PR manager said they felt humbled by the confidence that was being shown in them.

“We are chuffed to be a part of this fair again this year. It is evident that we are being recognised for our effort to be unique. It is also evident that others in the region can see that we are indeed the fastest growing radio station,” she said.

“We are using such an opportunity for growth and creating synergies with regional partners.

Tonhodzai-Ngondo said the station took pride in catering for a diverse audience as was being evidenced in their outside broadcasts.

“Our outside broadcasts serve to show that we are indeed taking radio to the people.

“We live-stream to audiences in the diaspora and cater for the cosmopolitan crowd. We are also happy about incorporating those in areas such as Chihota, Machipisa and Mutare where we have successfully broadcasted from,” she said.

Source : The Herald

Archives