Home » General » TV Can Be Used to Re-Engage Viewers

I step into the big shoes left behind by Jonathan Mbiriyamveka, the pioneer of this column who gave you a running commentary of the silver screen for so long.

Sadly, he is no longer with The Herald and we wish him well in his fresh endeavours

With new brooms and all that we are rebranding the TV Column to the Silver Screen.

In the tradition set, I will continue to use this space to applaud the good and give constructive criticism where I believe it is due.

It is known that a picture tells more than a thousand words and in the same vein we hope to see television playing a bigger role in telling it like it is by providing not only on-the-dot news and other issues, but also quality production and transmission.

For example, if the Parliamentary debates are being screened live, why can’t other events also get the same privilege, for example, the gospel crusades, fashion shows, red carpet moments currently running across the country and which are commanding huge crowds? Surely this is a way in which ZBC can re-engage audiences?

And we definitely hope to see the National Arts Merit Awards giving us something to grip our attention this year after all the “constructive” pointers that have been pushed their way over the past years.

Staying with our channel, thumbs up to the new look on the news desk set. It really was about time that someone had a brainwave.

There is still room to improve, but one step at a time is acceptable.

Last Sunday, Channel O gave the DStv viewers value for their money when they screened the much awaited 57th Grammy Awards ceremony on bouquets that can be accessed by most pockets.

Long ago, those type of awards ceremony were screened for the premium subscription only.

Congratulations to the international stars that walked away with the gong. Still on that note, the Oscar fever is also building up as movie fans all over the world count down to the 87th Academy Awards, which will be hosted in the international movie capital, Hollywood, on Sunday February 22.

Zimbabwean audiences can enjoy the live screening on DStv’s M-Net Premiere channel at 3am local time on February 23, with a delayed broadcast on DStv’s M-Net channel at 7.30pm that night. In the build-up to Oscar night, DStv will be screening some recent Oscar winners, including a number from last year’s awards ceremony, such as “12 Years a Slave”, “Blue Jasmine”, “Dallas Buyers Club”, “Gravity”, “The Wolf Of Wall Street” and ‘Mandela: Long Walk to Freedom”.

Nominees for this year’s ceremony have been announced by the Academy of Motion Picture Arts and Sciences, which introduced the Academy Awards – more popularly known as the Oscars – back in 1928.

Liz Dziva, publicity and public relations manager of MultiChoice Zimbabwe, said the Oscars were eagerly anticipated by movie fans, while the Oscars show itself was a widely-viewed television event that was as popular for the fashions and sightings of Hollywood royalty as for the announcements of the awards themselves.

“It’s all about glitz and glamour and DStv shows it all, with both a live event for the die-hard fans of the Oscars in the small hours of February 23 and a delayed broadcast at a more viewer-friendly time that night,” she said.

Of late, Bollywood is now in Africa in the form of the nail-biting reality channel, “Zee World” which is available to Premium, Compact Plus, Compact, Family and Access customers.

Fashionistas are obviously unhappy with the removal of Style TV on DStv channels because somewhere and somehow it served a purpose in their community. Somehow the other options are just not good enough.

Till next week enjoy the good life on your silver screen.

Source : The Herald

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