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Some cash-strapped Zimbabweans are opting for opaque beer as the current national economic meltdown takes its toll on the local brewer and eats into clear beer sales.

Beverage manufacturer Delta Corporation recorded an 8.0 per cent decline in revenue in the first half of 2016, with lagers and soft drink volumes slumping 11 per cent and three per cent respectively, while sorghum beer Chibuku Super was the only product which saw an increase in volumes.

Zimbabwe ranks among Africa's top 20 alcohol-consuming nations, with opaque beer even used during traditional ceremonies.

"The trading environment continues to be constrained by depressed consumer spending, limited access to cash and the generally weak macro-economic performance," Delta said this week in a market update for the third quarter ended Sept 30.

Overall, revenue was 6.0 per cent down for the quarter and 8.0 per cent for the six months to end-September. The company said the contribution of Chibuku Super remained strong, with the sorghum beer volume rising 4.0 per cent for the quarter and 6.0 per cent for the six months.

Some cash-strapped Zimbabweans have now made a choice between sticking to clear beer which sells for about one US dollar for 375 mililitres and Chibuku Super which goes for 1.0 USD per litre, with many now seeing more value for money in the latter.

Source: NAM NEWS NETWORK.

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