Legacy, Storytelling and Community: How INVNT.ATOM™, [INVNT GROUP]’s digital innovation agency, transformed Automobili Lamborghini’s global brand footprint with its Web3 initiatives

INVNT.ATOM collaborated with the legendary automotive brand to launch two successful Web3 campaigns across 12 months, invigorating the iconic brand’s leadership in innovation, art and design.

Singapore, June 28, 2023 (GLOBE NEWSWIRE) — Across 2022 and 2023, INVNT.ATOM™, [INVNT GROUP]™’s digital and Web3 Innovation division delivered two historic NFT campaigns in collaboration with Automobili Lamborghini, as the legacy super sportscar leader celebrated their 60th anniversary and entered its hybrid era.

With global features in media outlets such as Forbes, Fast Company, Be in Crypto, and an announcement from Lamborghini’s CEO Steve Winkelmann that Lamborghini’s sports cars are sold out until 2024, [INVNT GROUP] has concluded two back to back campaigns in partnership with Automobili Lamborghini.

‘Lamborghini Ultimate’ a world first 1:1 NFT & The Last Aventador Coupé in collaboration with contemporary artist Krista Kim and Grammy award winning artist Steve Aoki, and most recently “The Epic Road Trip”, an 8-month Web3 initiative with utilities which cultivated a community of global Web3 loyalists around the world. The conclusion of “The Epic Road Trip” marked the brand’s 60th anniversary where the Italian marque revealed the “Revuelto”, the brand’s first dual-powertrain supercar – continuing their commitment to a more sustainable future.

Lamborghini was the first super sports car  brand to enter the world of digital collectibles, with their release of digital bitstamps in 2020. In partnership with [INVNT GROUP], two major Web3 initiatives have followed suit, cultivating a new community of a younger tech audience, and established loyalists to mark the hybrid era, as the brand races towards complete electrification by 2030.

[INVNT GROUP] partnered with Steve Aoki and Krista Kim to create an audiovisual collaboration which saw the creation of the world’s first 1:1 NFT supercar, auctioning off the physical version of the last ever Aventador Coupe with auction house RM Sotheby’s. The NFT paired with the physical sports car sold at an auction price of $1.6M, placing the purchase price in the top 10 new Lamborghinis ever sold.

On the back of the global success and impact of“Lamborghini Ultimate” Lamborghini continued their partnership with [INVNT GROUP] with the launch of “The Epic Road Trip”. This 8-month long campaign showcased monthly prizes and NFT reveals, concluding in a global celebration of the brand’s 60th anniversary and the ultimate reveal of the Revuelto. The consequential results of “The Epic Road Trip ” showcased a nod to the brand’s transformation, with 10.5x campaign ROI. Collectively, both campaigns have garnered 1.8 billion global editorial media impressions, across 2.4K featured editorial placements, totalling over $17.3M USD of advertising value.

“These results demonstrate how incredibly powerful leveraging Web3 is in any modern marketing strategy,” says Scott Cullather,  President & CEO of [INVNT GROUP], and CEO of INVNT.ATOM, “These are highly engaged, hands-on collectors with a passion for the Lamborghini brand. By focusing on a curated group of brand loyalists, Lamborghini was able to both deepen its connection with its biggest fans while also welcoming new people to be a part of its timeless heritage and future. As an ultra-luxury brand that sold just 9,233 vehicles in 2022, every boost in purchase intent is worth millions.”

“Lamborghini is an aspirational brand, and Web3 is a bridge to people that are dreaming Lamborghini, but also for people that are not familiar with the brand and more familiar with art, design and NFTs. It’s an example of how art and design are connected to our brand. And the good thing is that with the NFTs we’re able to make sure that this dream is also in the reach for the fan,” said Christian Maestro, Marketing Director of Automobili Lamborghini, in Carly Reilly’s Overpriced JPEGS Podcast Series with Scott Cullather.

As the brand continues its journey towards complete hybridization of its lineup by 2025, expect further experimentation at the leading edge of community, blockchain and utility.

Driven by [INVNT GROUP]’s “Challenge Everything” mantra backed by world-class storytelling, both campaigns immersed the legacy brand into the world of Web3, whilst also adopting elements of the physical world into the journey. The phygital experiences, told a tale of brand transformation, as Lamborghini fans are given brand new avenues to engage with the legacy brand into the future.

About INVNT.ATOM™ INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Headquartered in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]™ [INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward-thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

Media Kit (High-res imagery and videos)

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Paola Cracknell
INVNT.ATOM
+61 452 452 051  
pcracknell@invnt.com

Jhonathan Mendez De Leon
[INVNT GROUP]
+1 347 819 2089
jmendezdeleon@invnt.com

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LeddarTech Lança Amostras de Produção do Software de Fusão e Percepção de Baixo Nível LeddarVision Front-Entry (LVF-E) Abrangente com Processador TI TDA4VM-Q1 para Aplicativos L2/L2+ ADAS

A amostra “B” da LVF-E da LeddarTech, com ECU incorporada, apresenta uma solução inédita para a indústria com alto desempenho e confiabilidade de fusão de baixo nível para o mercado ADAS de nível básico

QUEBEC, June 28, 2023 (GLOBE NEWSWIRE) — A LeddarTech®, uma empresa de software automotivo que fornece tecnologia patenteada de software de fusão e percepção de sensores de baixo nível para ADAS e AD, tem o prazer de anunciar que as amostras “B” LeddarVision™ da sua assistência rodoviária ADAS L2/L2+ de nível básico e a pilha de software de fusão e percepção de baixo nível NCAP 2025/GSR 2022 de 5 estrelas otimizada para o processador TDA4VM-Q1 (8 TOPS) da Texas Instruments já estão disponíveis.

O produto LeddarVision Front-Entry (LVF-E), lançado formalmente no final de 2022, foi projetado para clientes que buscam desenvolver aplicativos L2/L2+ de assistência rodoviária e segurança ADAS de nível básico. A introdução das amostras “B” traz avanços emocionantes para o LVF-E alimentado por um processador Texas Instruments (TI) TDA4VM-Q1. Com o uso dessas amostras “B”, a LVF-E oferece benefícios substanciais de custo e desempenho para fusão de baixo nível, abrindo caminho para a adoção acelerada de sistemas L2/L2+. Além disso, esse avanço reduz efetivamente os requisitos do sensor e do processador, tornando-os mais acessíveis e eficientes para implementação generalizada. A solução Front-Entry da LeddarVision também é o primeiro design da família de processadores altamente integrada e econômica TDA4x da TI em uma solução de fusão de baixo nível.

Benefícios

  • Maior Desempenho:
    • Duas vezes mais o alcance efetivo dos sensores, permitindo que o ADAS de alto desempenho atinja os padrões NCAP 2025 e GSR 2022 de 5 estrelas com custos mais baixos de sensor e sistema.
  • Custos mais baixos:
    • Menos requisitos de hardware: O primeiro da indústria habilitado com uma única câmera frontal de 120 graus de 1 a 2 megapixels e dois radares de canto dianteiro de curto alcance em uma configuração 1V2R.
    • Com uma implementação eficiente na plataforma TDA4VM-Q1, ele alcança um dos custos de sistema mais baixos para ADAS de nível básico L2/L2+ sem sacrificar o desempenho do sistema.

Visite a página do produto LVF-E da LeddarTech para obter mais informações e para solicitar uma demonstração.

“OEMs e Tier 1s se esforçam para melhorar a acessibilidade do ADAS. A LeddarTech consegue isso reduzindo o número e o custo dos sensores, simplificando os sistemas e reduzindo o custo do processador, fornecendo, ao mesmo tempo fusão de baixo nível (LLF) e percepção de alto desempenho em uma ECU de nível automático. A compatibilidade da fusão de baixo nível com o processador TDA4VM-Q1 da TI é altamente atraente para o mercado. A disponibilidade de amostras ‘B’ da nossa pilha de software LVF-E expõem uma solução de percepção econômica usando LLF, marcando um marco significativo para a tecnologia da LeddarTech na popular família de processadores TDA4x”, disse Charles Boulanger, CEO da LeddarTech.

Sobre a LeddarTech

Uma empresa global de software fundada em 2007 e sediada na cidade de Quebec, com centros adicionais de P&D em Montreal, Toronto e Tel Aviv, Israel, a LeddarTech desenvolve e fornece soluções abrangentes de software de percepção que permitem a implantação de aplicações ADAS e de condução autônoma (AD). O software de nível automotivo da LeddarTech aplica algoritmos avançados de IA e visão computacional para gerar modelos 3D precisos do ambiente, permitindo uma melhor tomada de decisão e navegação mais segura. Esta tecnologia de alto desempenho, escalonável e econômica é disponível para OEMs e fornecedores de Nível 1-2 para a implementação eficiente de soluções ADAS para veículos automotivos e off-road.

A LeddarTech é responsável por várias inovações de sensor remoto, com mais de 150 patentes concedidas ou solicitadas que aprimoram os recursos de ADAS e AD. A percepção de veículos é fundamental para tornar a mobilidade global mais segura, eficiente, sustentável e acessível: e é por isso que a LeddarTech deseja se tornar a solução de software de fusão e percepção de sensores mais amplamente adotada.

Para mais informação sobre a LeddarTech, visite www.leddartech.com, LinkedIn, Twitter, Facebook e YouTube.

Contato:
Daniel Aitken, Vice-Presidente, Marketing Global, Comunicações e Relacionamento com o Investidor, LeddarTech Inc. Tel.: + 1-418-653-9000 ramal 232 daniel.aitken@leddartech.com

Os logotipos Leddar, LeddarTech, LeddarVision, LeddarSP, VAYADrive, VayaVision e afins são marcas comerciais ou marcas comerciais registradas da LeddarTech Inc. e suas subsidiárias. Todas as outras marcas e nomes de produtos são ou podem ser marcas comerciais ou marcas comerciais registradas usadas para identificar produtos ou serviços de seus respectivos proprietários.

GlobeNewswire Distribution ID 8866420

Zimbabweans in South Africa Get Relief from Court Ruling

About 180,000 Zimbabweans working in South Africa who faced the threat of being kicked out of the country, even if their children are citizens, have welcomed a court ruling to stop the action. Pretoria's High Court ruled the government's plan to terminate their special residency permits was unconstitutional.

The High Court’s decision is a blow to South Africa's Home Affairs Ministry and a win for Zimbabweans, many of whom have been in South Africa for more than a decade, having left neighboring Zimbabwe amid political and economic turmoil during former president Robert Mugabe’s rule.

To deal with the influx from across the border, South Africa initially introduced special permits to allow them to work but in 2021 said it was ending the program.

The Zimbabwe Immigration Federation challenged the government's intention to force Zimbabweans to return home and the group’s chairman, Luke Dzviti, on Thursday welcomed the court’s verdict.

“I welcome with two hands the judgment, handed yesterday by the High Court of South Africa, in the favor of our organization, Zimbabwe Immigration Federation, and such stance or gesture shows that justice is still prevailing in the Republic of South African, and we are grateful because there was going to be a humanitarian disaster,” he said.

Dzviti said the ending of the Zimbabwe exemption permits would have caused a huge exodus and meant many families in Zimbabwe being supported by a breadwinner in South Africa would have been pushed into greater poverty.

The court ruled that the permits would be extended for one more year. After that, Dzviti said his organization would launch another application.

Siya Qoza, spokesman for South Africa’s Minister of Home Affairs, said it was uncertain whether the government would appeal.

“The minister is still studying the two judgements and taking legal advice on them. He will, in due course, respond fully to them. In the ensuing communication he will outline further steps that will be taken, including appeals, if any,” he said.

Silous Sibanda is a driver who has been living in South Africa for about 20 years and currently holds an exemption permit.

“When there was no verdict yet, we remember we were still in the dark. We couldn’t do anything, we couldn’t move, we were worried that maybe we’d lose whatever we’d done. ... It's better for those with jobs and who were working. But at least now we are given the space so we can do things properly, and proper planning as well, so it was a big relief for most of us,” said Sibanda.

As Africa’s most industrialized economy, South Africa is a favored destination for Zimbabweans and other migrants from the continent. There have been incidents of xenophobic violence, however, with South Africans targeting other African nationals. Last year, a Zimbabwean man in Johannesburg was killed by a mob.

Source: Voice of America

BoG fines Fidelity, First National Bank GHS 12,000 each over forex breaches

The Bank of Ghana (BoG) has fined Fidelity Bank Ghana Limited and First National Bank Ghana Limited GHS12,000 each over forex breaches.

In addition, the Bank has suspended the forex licences of the two banks for a month, effective June 29, to July 28, 2023.

The Central Bank made the announcement of the fine and suspension of the banks in a notice on Thursday, and copied to the Ghana News Agency.

It stated that breached sections 3.4 [on Indicative quotes], 3.5 [Trade reporting on platforms], and 3.9 [Fixing of the official exchange rate] of the Ghana

Interbank Forex Market Conduct rules.

'By this notice, we caution forex market players including banks, forex bureaus, forex brokers, and money transfer operators (MTOs) to adhere strictly to the applicable forex market regulations and guidelines,' BoG stated.

Source: Ghana News Agency

Crime Check Foundation, others meet former President Mahama on improving prison conditions

The Crime Check Foundation (CCF), along with other civil society groups, including Amnesty International, have met former President John Dramani Mahama to discuss ways of improving conditions in Ghana's prisons, where overcrowding is a big challenge.

Two other civil society organisations (CSOs), the POS Foundation and the Legal Resources Centre, also took part in the discussions, which emphasised the passage of the non-custodial sentencing bill into law to decongest the country's prisons.

Former President Mahama expressed his support for the proposals and to improve the country's prison conditions and uphold the rights of vulnerable people in society.

He acknowledged the urgent need to address the overcrowding, lack of resources, and inadequate facilities that had plagued the country's correctional system for years.

He said the deplorable conditions in prisons were a dent in the country's democratic credentials, stressing: 'The conditions in the cells are terrible. Ventilation is very poor. The prison cells are overcrowded.'

He recalled that during his tenure, there were efforts that sought to broaden remand blocks and ease congestion in prison cells to improve conditions, but the efforts were abandoned after he left the office.

'I asked for the building of a remand block to move all the remand prisoners there to help decongest the cells,' he said. 'This is something we support.'

Mr. Ibrahim Oppong Kwarteng, Executive Director of the Crime Check Foundation (CCF) and Ghana Prison Service Ambassador Extraordinaire, expressed worry over the excessive delays in the enactment of non-custodial sentencing laws.

He emphasised the importance of the non-custodial sentencing bill to the country's jail system, maintaining that its passage into law by the lawmakers would help prevent 'sweeping' of petty offenders into prison, which is contributing to congestion in the limited prison facilities.

'We do not understand why the non-Custodial Sentencing bill is still in Parliament when we know its importance when it is passed into law,' he said, adding that, 'The delay in its passage has created a situation where our prisons have become congested.'

This, he explained, means that 'if petty offenders are quickly swept into prison, no matter how the decongestion approaches, the prison will continue to be full.'

Mr. Kwarteng pleaded with the former president, stating that he should use his influence to bolster the push for the non-custodial sentencing bill to be promptly enacted into law: 'We want you to use your good office to drum home the need for that bill to be passed into law.'

Ms. Genevieve Partintin, Country Director for Amnesty International, called for optimum protection of the rights of women, especially those who are often molested for allegedly being witches.

She implored Former President Mahama to lend his voice to the call for a law that would put perpetrators behind bars, saying: 'We want to ask you to add your voice to help move a Witchcraft bill that will ensure that people who maltreat women accused of witchcraft are jailed for at least a year.'

Source: Ghana News Agency