Accra: The Ministry of Foreign Affairs has launched the 4th Made-In-Ghana Bazaar at a media launch in Accra. The Made-In-Ghana Bazaar is a flagship initiative aimed at promoting Ghanaian products and services globally through strategic economic diplomacy. The media launch marked the beginning of preparations for the main bazaar, scheduled for September 5 to 7, 2025, at the Accra International Conference Centre.
According to Ghana News Agency, the theme for this year’s edition is ‘Championing Economic Diplomacy: Connecting Producers, Markets and Opportunities.’ The Made-in-Ghana Bazaar, first launched in 2018, serves as a unique platform to connect Ghanaian producers with consumers, investors, diplomats, and foreign buyers. It is jointly organised by the Ministry of Foreign Affairs and its stakeholders, including the Ministry of Trade and Industry, Ghana Export Promotion Authority, Ghana Free Zones Authority, and the Ghana Investment Promotion Centre.
With global trade facing new challenges, including tariff wars and shifting geopolitical alliances, the bazaar seeks to position Ghanaian products strategically in emerging markets within the African Continental Free Trade Area (AfCFTA) and others. Mr. Samuel Okudzeto Ablakwa, Minister for Foreign Affairs, said the bazaar was part of Ghana’s broader economic diplomacy agenda, carefully designed to support micro, small and medium-sized enterprises (MSMEs) and enhance the country’s export of non-traditional goods.
Mr. Ablakwa outlined five new policy measures by his Ministry to demonstrate its commitment to the Made-in-Ghana agenda. These include the introduction of Key Performance Indicators (KPIs) for ambassadors, with a specific focus on promoting Ghanaian products; compulsory promotion of Made-in-Ghana goods at all National Day events hosted by Ghana’s diplomatic missions; and the exclusive serving of Made-in-Ghana food at official state events.
Mr. Simon Madjie, Chief Executive Officer, Ghana Investment Promotion Centre (GIPC), pledged the Centre’s unwavering support for the bazaar, calling it a ‘critical tool for investment promotion.’ He praised the Ministry’s economic diplomacy drive and reiterated GIPC’s willingness to collaborate in ensuring its success. The CEO also announced the upcoming Ghana International Investment Summit and the Ghana Diplomatic Investment Drive (GDID), which would help Ghanaian diplomats pitch investment opportunities abroad using a newly developed Investment Opportunities Mapping (IOMP) tool.
Madam Emilia Assiakwa, First Vice President, Ghana National Chamber of Commerce and Industry (GNCCI), underscored the private sector’s readiness to make the bazaar a success. She applauded the government’s recent interventions to reduce business costs and stimulate investment. She noted that the Chamber had sensitized over 1,500 businesses on AfCFTA and supported 50 SMEs in scaling up, and that the GNCCI Junior Chamber was also grooming the next generation of Ghanaian entrepreneurs.
This year’s event is expected to attract hundreds of exhibitors, with product categories ranging from agro-processing, textiles and fashion, to cosmetics, pharmaceuticals, handicrafts, and digital innovations. The Ministry assured participants that the 2025 edition would be ‘carefully curated to offer exhibitors maximum outcomes and visibility for export.’